Info2cell.com opens sister company in Saudi Arabia to strengthen its presence in the Saudi market.
Info2cell.com plans to increase subscriber base in KSA from 250,000 to 750,000 through Rawafed

April 2008

Info2cell.com, the leading mobile application service provider in the Middle East, has announced that it has recently established a sister company called Rawafed in Saudi Arabia, in line with its market expansion strategy in the region. Info2cell.com has a 51 per cent stake in Rawafed, while the remaining 49 per cent is held by an individual Saudi investor. The move will enable Info2cell.com to significantly strengthen its presence in the high potential Saudi market.

Commenting on the establishment of Rawafed, Bashar Dahabra, Founder and CEO of Info2cell.com, said, “The formation of the new company is extremely significant to our broader plan in the Saudi Arabian market, which is witnessing substantial growth in the mobile and telecommunication sectors. Our majority stake in Rawafed will ideally position us to capitalise on the market opportunities in Saudi, as we plan to extend our subscriber base in the country from 250,000 to 750,000 in the next few years.”

“Moreover, this move will enable us to introduce more innovative services in the Saudi market, which is seeing a steady increase in demand for mobile application services, especially from the younger segment of the population,” he added.

Market statistics reveal that the number of mobile phone users in Saudi Arabia is set to rise to 22 million in 2009 from 10 million in 2002. The large population, fast growing economy and relatively low mobile penetration rates, make this a market with tremendous potential.

Info2cell.com is keen on capitalising on the market opportunities in Saudi’s telecom sector, which is witnessing a fast increase in the number of mobile subscriptions, even as mobile operators in the Kingdom focus on introducing new value-added services.

Info2cell.com also announced that Claudio Carnivali, Chairman of Italy’s Acotel Group, which has a 100 per cent stake in Info2cell.com, recently held a meeting with Bashar Dahabra in Dubai to discuss the strategic plan of the company for the next few years. Carnivali also discussed Info2cell.com’s plan in the Saudi market following the establishment of Rawafed.

Info2cell.com’s continuous commitment to offer high quality and innovative content has helped it become a leader in its domain in the highly competitive Middle East and North African markets. The content provider today offers advanced mobile messaging technology to deliver SMS, MMS, WAP, IVR, video, ring-tones, picture messaging, animations and Java games to mobile devices.