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Dubai, 15th September, 2000 Info2cell, the leading wireless information provider in the Middle East, announced today the launch of its Sydney 2000 Olympics news and events mobile portal that allows Internet and WAP-enabled mobile users to have fast access to up-to-date and complete coverage of the Olympic games held in Sydney between September 15 and October 1. Starting September 15, users in the Middle East can follow the Olympic games wherever they are and whenever they want, through both, their mobile phones and their personal computers. "Info2cell is bringing Olympic news direct to sports fans on the move around the Middle East via SMS, WAP and via the Info2cell web portal," said Bashar Dahabra, chief executive officer of Info2cell. "The objective is to make Olympics 2000 news accessible to everybody, whenever they want it, wherever they are, and at any point in time." A dedicated sports editorial team at Info2cell will be gathering news around the clock and throughout the 17 days of the Olympics games to bring up-to-date coverage on breaking news, results and upcoming events and schedules pertaining to all of the games held in Sydney. Info2cell is bringing Olympic news to users in three different forms: the Web by logging onto www.Info2cell, to mobile phones by logging onto wap.Info2cell, and by SMS. “In countries where GSM operators support Info2cell’s messaging services, users can pull the Olympics news from Info2cell’s SMS gateway to get the latest information on their mobile phones.” Along with the many new categories that Info2cell’s editorial team is gathering on a 24 hours basis such as the latest games results, latest medals won, upcoming events and other news, sports fans can also use Info2cell’s information service to learn more about their favourite competitors in the Olympics. “Users can view photos of their favourite sportsmen and women and learn more about their backgrounds and previous achievements,” said Dahabra. WAP, or Wireless Application Protocol, allows mobile users to access the Internet directly from their mobiles and is used by Info2cell to deliver services in conjunction with SMS, or Short Messaging System, which is an alert notification system that allows users to receive messages based on their predefined information needs configured against time, value or keyword sensitive information. "The attraction of wireless information transfer is that users can receive information alerts via SMS and then go to WAP for further details on any news item," said Dahabra. Today, WAP-enabled users can log on to Info2cell’s WAP portal and read the latest on the Olympics games taking place in Sydney. Alternatively, Internet users can log on to Info2cell’s web site to read the up-to-date Olympics news online. The Info2cell also hosts a WAP simulator that is available to users who want to see how WAP services work before investing in WAP-enabled phones in the future.
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Info2cell
will provide sports news every day of the Olympics 2000 via SMS
and WAP to mobile users in the Middle East