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Dubai, 20th November 2000 Following the recent GSM Middle East Conference, held in Bahrain, SIM card and solutions provider Bluefish Technologies has announced that it will be working together with Info2cell, the Middle East’s pioneering mobile information provider, on the development of SIM based content solutions, targeted at the Middle East's GSM network operators. Development will centre on SIM Toolkit, which uses SMS and WAP technologies to enable solutions that will allow network operators to differentiate their services and tailor them to suit the needs of the region's mobile subscribers. Development teams from both companies will work together and the first fruits of the alliance are expected early next year. Mark Castle, Business Development Director at Bluefish, commented; “Bluefish are delighted to be working with info2cell, who have shown that they understand the needs of subscribers in the region. With content delivery now enabled through the SIM card Bluefish’s expertise in SIM solutions will be crucial to network operators.” Now and in the future, the winners in the wireless world will be those that can provide subscribers with the most compelling range of services on demand. Increasingly subscribers want to personalise the services they receive and this is achieved by tightly integrating content delivery over the air with the SIM card installed in the handset. “Working with Bluefish will allow info2cell to offer new content capabilities for operators both here in the Middle East and elsewhere. This is a great move for both companies,” said Bashar Dahabra, CEO of Info2cell. By working closely together Bluefish and Info2cell will be able to offer network operators the best possible solution, differentiation and their own branded content delivered directly to the subscriber's handset. This will enable operators to offer more services to existing subscribers, attract new ones, and generate more data traffic. -end- Notes for editors: Bluefish Technologies is a wireless telecommunications company, supplying advanced 'SIM card technologies' and services including a range of application software development to GSM network operators. Bluefish is the first smart card company to specialise exclusively in wireless communications and also to bring a unique open technology approach to the industry. Their growing team already has over 150 years experience in the GSM sector. For further information visit www.bluefish-tech.com. Info2cell is the pioneer in wireless information services for the Middle East, North Africa and the Indian Subcontinent. The company is the first WAP wireless information provider in the Middle East, having demonstrated its Info2cell WAP portal in live action since January 2000. info2cell is the operator of the leading wireless messaging portal in the region, combining mobile services, e-commerce and strong editorial and transactional content in a single service accessible to GSM mobile users wherever they are. Info2cell’s regional focused content delivers information for people in the region or interested in the region, anytime, anywhere on virtually any device. Bluefish contact for further information: Scott Allen Head of Marketing Bluefish Technologies Limited Tel: +44 (0) 118 965 3875 Fax: +44 (0) 118 965 3527 E-mail:scott.allen@bluefish-tech.com www: www.bluefish-tech.com Info2cell contact for further information: Bashar Dahabra Tel: +971 4 2652 368 Fax: +971 4 2652 364 Email: dahabra@Info2cell www: www.Info2cell Bluefish PR Consultants , Business Research Centre: William Allbrook Tel: +44 (0)1666 826641 Fax: +44 (0) 7000 710147 E-mail:william@market-it.co.uk
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Bluefish
Technologies and Info2cell to collaborate on SIM based Content
Provision to GSM Network Operators