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Leading-Edge Mideast IT News Publisher Adds to Mobile Information Provider Services: Regional GSM Operators Now Set to Offer updated Local and Global IT News to Subscribers Dubai, 2nd October, 2000
The announcement brings SMS notification and WAP-driven access to bear on any WAP-enabled GSM mobile user in the region who wants to stay up to date with Middle East and global technology industry developments as they occur. “ITP’s magazines have long led the way in our technology publishing market, and today these combine with the company’s Internet-based itp.net news services to deliver the richest technology media content in the region’s mobile market,” said Bashar Dahabra, CEO of info2cell. “info2cell now delivers ITP’s content to GSM users as SMS notifications of breaking stories, along with WAP-driven access to the latest in-depth detail and analysis of breaking news in the regional IT industry.” ITP’s stable of Middle East regional technology magazines includes Arabian Business.Com, Arabian Computer News, Computer Reseller News Middle East, Windows User Magazine, Comms MEA, Network Middle East, Mobile Executive Magazine, Digital Studio Middle East and a range of other specialized technology publications dedicated to the needs of business technology users and technology specialists in the Middle East’s region. ITP’s technology news, views and analysis web site, www.itp.net is clearly established as the region’s richest resource of leading-edge information technology and business technology breaking news, information and analysis. Many of the publisher’s titles are available in Arabic as well as English. “ITP’s journalists deliver several breaking stories a day relating to the region’s dynamic and fast-paced IT markets,” said ITP Managing Editor Rob Corder. “This content is not only available to our monthly magazine readers, but is instantly available to visitors to the ‘itp.net’ web site. The agreement with info2cell means that we can now reach mobile users with the news they need, when they need it. And info2cell’s unique experience with SMS and WAP technologies, as well as its strength with regional GSM operators, gives people mobile access to the news we’re posting as well as to the ‘weight’ behind each breaking story, where they need it and when they need it.” The new deal between info2cell and ITP brings the added strength of SMS notification and WAP access to busy technology industry players, as well as to the region’s fast-growing base of home and business technology users. Breaking IT news can now be delivered to executives ‘on the move’, wherever they are, using automated SMS notifications, with WAP capabilities adding depth and further information on stories of interest. For roaming executives, info2cell adds unique international access capabilities. “If you’re involved in the Middle East IT industry, or depend on that industry for new products and services, timely access to this content is vitally important,” said Dahabra. “We’re looking at time-sensitive news delivery capabilities for, and about, the most time sensitive industry in the world today. Wherever you are.” “ITP’s existing web-based news services will still be made available to visitors to itp.net. The major enhancement that WAP and SMS services bring is for the people who need to stay in touch with industry developments when they’re not at their desks, when they’re on the move,” commented ITP general manager Neil Davies. “This announcement means that we are able to deliver news, information and analysis to the IT industry and its major customers: not only through our magazines, news media and the Internet, but also through SMS and WAP services too. info2cell’s added capabilities mean that we can now deliver full multi-platform and fully time-sensitive services.”
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info2cell,
the Middle East’s pioneering mobile information services provider,
has announced an agreement with ITP (the Information & Technology
Publishing Co. Ltd.) that will see the Middle East’s leading technology
journalism and analysis added to the market leading mobile information
company’s rich news and information service offerings.